Before we dive into our exploration of the best statistics apps for Shopify, it’s crucial to understand why statistics are so vital for your online store’s success.
Shopify is an e-commerce platform that has revolutionized the way we do business online, making the creation and management of an online store both easy and accessible through its best-of-breed applications.
However, without a solid understanding of your store’s statistics, it’s almost impossible to improve and optimize your sales and marketing. Statistics allow you to precisely understand your customers’ behavior, identify trends, and make informed decisions to increase your sales and profitability.
What is the best statistics application for your Shopify store?
There is a multitude of statistics applications available on the market. However, not all are created equal. Here is our selection of the top five statistics apps for Shopify.
Lucky Orange - Best analytics apps for Shopify
Lucky Orange is a real-time statistics tracking application that provides you with an in-depth understanding of how customers interact with your store. It offers features such as heatmaps, session recording, and live polls. Moreover, with Lucky Orange, you can track each customer’s journey on your store in real-time.
Table of Pros and Cons of Lucky Orange
Pros
- Real-time tracking
- Session recording
- Heatmaps
- Live polls
Cons
- Complex user interface
- Can slow down site loading time
Pricing for Lucky Orange
Lucky Orange offers a 7-day free trial. After that, pricing starts at $10 per month.
Google Analytics
Google Analytics is probably the most famous and widely used statistics tracking tool in the world. It offers a wide variety of features and tools to understand your customers’ behavior. Plus, its integration with other Google products makes it extremely flexible and powerful.
Pros and Cons of Google Analytics
Pros
- Wide variety of features
- Integration with Google products
Cons
- Can be complex for beginners
- Some data may be inaccurate
Pricing for Google Analytics
Google Analytics is free, but also offers a premium version, Google Analytics 360, starting at $150,000 per year.
Glew.io : Best Analytics Apps for Shopify
Glew.io is a statistics application specifically designed for e-commerce. It gathers data from multiple sources to give you a clear overview of your store’s performance. It also offers reporting automation features.
Pros and Cons of Glew.io
Pros
- E-commerce specific
- Gathers data from multiple sources
- Reporting automation
Cons
- Can be costly for small businesses
- Some integrations may be challenging
Pricing for Glew.io
Glew.io offers a 7-day free trial. Pricing then starts at $299 per month.
Conversific
Conversific is another e-commerce-focused statistics application. It provides detailed reports and profitability analysis to help you maximize your profits. It is also known for its ease of use.
Table of Pros and Cons of Conversific
Pros
- E-commerce focused
- Detailed reports
- Ease of use
Cons
- Advanced features require a higher subscription
- Can be limited in terms of integrations
Pricing for Conversific
Conversific offers a free version with limited features. Pricing for premium plans starts at $29.
Matomo
Matomo is an open-source statistics application that emphasizes privacy protection. It offers a wide range of features and complete control over your data, making it ideal for those who are concerned about privacy.
Table of Pros and Cons of Matomo
Pros
- Open-source
- Privacy protection
- Complete control over your data
Cons
- Can be difficult to configure
- Limited support
Pricing for Matomo
Matomo offers a free version. Pricing for premium plans starts at €19 per month.
Overall Comparison of the Best Statistics Applications for Shopify
After having examined each application in detail, it’s time to compare them using a comparison table.
| Application | Real-Time Tracking | Session Recording | Heatmaps | Automated Reports | Privacy Protection | Overall Rating (out of 5) |
|---|---|---|---|---|---|---|
| Lucky Orange | ✅ | ✅ | ✅ | 4 | ||
| Google Analytics | ✅ | ✅ | ✅ | 4.2 | ||
| Glew.io | ✅ | ✅ | 3.8 | |||
| Conversific | ✅ | ✅ | 4.1 | |||
| Matomo | ✅ | ✅ | 3.9 |
FAQ
How important are statistics applications for a Shopify store?
Statistics applications are crucial for understanding your customers’ behavior, identifying trends, and making informed adjustments to improve sales and profitability.
Do I have to pay for a statistics application?
This depends on your specific needs. Some of the best statistics applications offer free versions with limited features.
What are the key features to look for in a statistics application?
Key features to look for include real-time tracking, session recording, heatmaps, and report automation.
Which statistics application offers the best privacy protection?
Matomo is a statistics application that emphasizes privacy protection and offers complete control over your data.
What are the best statistics applications for Shopify?
The best statistics applications for Shopify that we have reviewed in this article are:
- Lucky Orange
- Google Analytics
- Glew.io
- Conversific
- Matomo