In a world where e-commerce is constantly evolving, owning a Shopify store is no longer enough. To be successful, you need to go the extra mile and optimize every element of your business strategy and app selection, starting with email marketing.
You’re probably wondering why email marketing is so important for your Shopify store. Simply put, email marketing allows you to create a personalized and direct relationship with your customers. It’s a way to build loyalty, encourage them to buy, and boost your revenue.
However, to benefit from all these advantages, you have to choose the right tool. That’s where email marketing apps for Shopify come in.
Omnisend - The omnichannel tool for Shopify
Omnisend: What is it and how can it help your Shopify store?
Omnisend is an automated marketing platform that specializes in email and SMS marketing. It offers a multitude of features that allow you to create personalized and effective email campaigns for your Shopify store.
Advantages and Disadvantages of Omnisend
Advantages
- Ability to create automated emails
- Advanced segmentation for advanced personalization
- SMS marketing
Disadvantages
- Pricing can be high for small stores
- Requires training to fully utilize all features
- Some integrations may be missing
Is it worth the investment? Omnisend pricing analysis
A free plan with limited functionality (500 emails/month) is offered by Omnisend.
Omnisend’s pricing starts at $16/month for the standard plan, which may seem high for a small store.
However, given the many features this platform offers, it could be worth the investment for growing or mid-sized stores.
GetResponse - The application that helps you convert
GetResponse: An integrated marketing platform for Shopify
GetResponse is an all-in-one marketing platform that allows you to manage your email marketing, webinars, landing pages and more, all from one place. With its easy integration with Shopify, it’s a great tool for optimizing your conversions.
Advantages and Disadvantages of GetResponse
Advantages
- Wide range of features
- Powerful marketing automation
- Webinar integration
Disadvantages
- Complex user interface for beginners
- Customer service can sometimes be slow
- Basic plan is quite limited
GetResponse pricing: is it a good value for your Shopify store?
With plans starting at $15.58/month, GetResponse offers a variety of features for the price. For a growing Shopify store, this is a reasonable investment for the potential benefits.
Moreover, the app offers a free plan that can accommodate up to 500 contacts for businesses just starting out.
Privy - The app that makes customer engagement easy
Privy: How can this app improve customer engagement on Shopify?
Privy is an email marketing platform that aims to facilitate customer engagement. It offers powerful tools to create pop-ups, banners, navigation bars, and follow-up emails, making it easy to interact with your customers.
Advantages and Disadvantages of Privy
Advantages
- Customer engagement tools
- Email marketing automation features
- Easy integration with Shopify
Disadvantages
- Personalization options could be improved
- Interface can be complex for beginners
- Customer service could be more responsive
Evaluating Privy's pricing: A good investment for customer engagement?
Privy offers a free plan to get started, which is ideal for small stores just starting out.
Its paid plans start at $30/month, which can be a reasonable investment for stores looking to improve customer engagement and increase sales.
Klaviyo - The growth platform for Shopify
Klaviyo: A growth-oriented tool for Shopify
Klaviyo is positioned as a growth-oriented tool for Shopify stores. With its powerful segmentation technology and personalization capabilities, Klaviyo can help you improve customer engagement and increase revenue.
Advantages and Disadvantages of Klaviyo
Advantages
- Excellent segmentation and personalization
- Strong analytics features
- Specifically designed for e-commerce
Disadvantages
- Complex user interface for beginners
- Relatively high pricing
- Limitations in email automation
Klaviyo pricing: An investment for growth
Klaviyo may seem expensive with rates starting at $45/month, but it’s an investment in growth.
If you’re willing to take the time to learn how to use the tool and maximize its functionality, Klaviyo can offer a great return on investment.
Like its competitors, Klaviyo has a limited free offer. This will allow you to test the application.
Mailchimp - The email marketing giant
Mailchimp: A proven tool for email marketing on Shopify
Mailchimp is a well-established email marketing platform that offers a multitude of features, from email marketing automation to analytics and reporting.
Advantages and Disadvantages of Mailchimp
Advantages
- Extensive feature set
- Easy to use for beginners
- Solid analytics and reporting
Disadvantages
- Some advanced features are only available with more expensive plans
- Customer service can sometimes be slow to respond
- Integration with Shopify could be improved
Mailchimp pricing: A wise investment for your Shopify store?
Mailchimp’s plans start free, with additional features available at different pricing levels (starting at $13/month). This can offer good value for money for those looking to start email marketing for their Shopify store.
ConvertKit - The creators' choice for email marketing
ConvertKit: Why is it the creators' choice for email marketing?
ConvertKit is an email marketing platform that focuses on designers. It offers tools to help creators grow their audience, sell their products and manage their online business.
Advantages and Disadvantages of ConvertKit
Advantages
- Powerful design tools
- Robust segmentation and automation features
- Easy integration with Shopify
Disadvantages
- Few pre-built templates available
- User interface may seem complex for beginners
- Customer support could be more responsive
ConvertKit pricing: A wise choice for designers?
ConvertKit pricing starts at $15/month, which can be a worthwhile investment for creators looking to grow their audience and sell their products through their Shopify store.
Marsello - The choice for advanced automation
Marsello: How can this app optimize your Shopify store automation?
Marsello is an email marketing platform that focuses on automation. It offers advanced features, such as marketing automation based on customer behavior and predictive analytics.
Advantages and Disadvantages of Marsello
Advantages
- Advanced email marketing automation
- Predictive analysis to optimize campaigns
- Easy integration with Shopify
Disadvantages
- User interface can be intimidating for beginners
- Some features may require a learning curve
- Customer support could be more responsive
Marsello pricing: An investment for advanced automation
Marsello pricing starts at $49/month for basic features. For more advanced features, the rates may increase. This can be a worthwhile investment for Shopify stores looking for advanced automation features to optimize their email marketing campaigns.
SmartrMail - A smart tool for email marketing
SmartrMail: How can it make your email marketing more intelligent?
SmartrMail is an email marketing platform that uses artificial intelligence to optimize your campaigns. It helps you send smarter emails for increased engagement and higher conversion.
Advantages and Disadvantages of SmartrMail
Advantages
- Artificial intelligence to optimize campaigns
- Robust segmentation and personalization tools
- Easy integration with Shopify
Disadvantages
- Requires some experience in email marketing
- Some users report an initial learning curve
- Customer support could be improved
SmartrMail pricing: The cost of intelligence?
SmartrMail pricing starts at $19/month, but can go up depending on the features you want to use. It’s worth the investment if you’re looking for a smart email marketing platform for your Shopify store.
Comparison Chart: How do these email marketing apps for Shopify compare?
Before we wrap up, here’s a comparison chart that summarizes the main features of each app, with a score out of 5 for each feature:
| Application | Ease of Use | Features | Integration with Shopify | Customer Support | Pricing | Overall Rating |
|---|---|---|---|---|---|---|
| Omnisend | 4 | 4.5 | 5 | 3.5 | 3.5 | 4.1 |
| GetResponse | 4 | 4 | 5 | 3.5 | 3.5 | 4 |
| Privy | 4 | 4 | 5 | 3.5 | 4.5 | 4.2 |
| Mailchimp | 5 | 4.5 | 5 | 4 | 3 | 4.3 |
| SmartrMail | 4 | 4 | 5 | 3.5 | 3.5 | 4 |
| Klaviyo | 4 | 4.5 | 5 | 4 | 3 | 4.1 |
| ConvertKit | 3.5 | 4 | 4.5 | 3.5 | 3.5 | 3.8 |
| Marsello | 4 | 5 | 4.5 | 3.5 | 3.5 | 4.1 |
Best email marketing apps for Shopify - Conclusion
Email marketing remains a critical strategy for Shopify store owners, and the choice of the right tool can significantly impact your outcomes. In this guide, we explored eight of the best email marketing apps for Shopify, each with its own strengths and weaknesses.
Omnisend stands out with its email marketing automation and excellent customer support. GetResponse and Privy both offer ease of use and smooth integration with Shopify, while Mailchimp remains a popular option due to its wealth of features and intuitive interface.
SmartrMail and Klaviyo both provide powerful automation tools to help streamline your email marketing efforts. ConvertKit stands out with its emphasis on content-based marketing, and Marsello shines with its data-driven approach.
Ultimately, the choice of the “best” application will depend on your specific needs, budget, and comfort level with technology. We hope this overview helps you make an informed choice for your Shopify store.
FAQ: Your questions, our answers
What is email marketing?
Email marketing is a digital marketing strategy that involves sending emails to prospects and customers. It is used to promote products or services, develop customer relationships, and increase brand awareness.
Why is email marketing important for Shopify?
For Shopify store owners, email marketing is an effective way to stay in touch with their customers, inform them about new products or promotions, and increase sales.
How to choose the best email marketing application for Shopify?
There isn’t a “best” email marketing application for Shopify that suits everyone. The choice depends on your specific needs. Consider factors such as ease of use, features, integration with Shopify, customer support, and of course, the price.
What's the difference between a marketing email and a transactional email?
A marketing email is generally sent to a group of individuals and is aimed at promoting a product, service, or brand. A transactional email is an automatic email sent to an individual based on their behavior or interactions, such as an order confirmation or receipt.
What are the best email marketing apps for Shopify?
The best email marketing applications for Shopify are :
- Omnisend
- GetResponse
- Privy
- Mailchimp
- SmartrMail
- Klaviyo
- ConvertKit
- Marsello