How to spy on Google ads : Guide to Spy on your Competitors

How to spy on Google ads

Table of contents

In the competitive world of online marketing, understanding your competitors’ advertising strategies can be a major asset. Especially when it comes to Google ads, the world’s most widely used advertising platform. So, how do you find your competitors’ Google ads?

This article answers that question, showing you how to spy on Google ads created by your competitors to effectively improve your own marketing strategy.

Why is it important to spy on your competitors' Google ads?

how to spy on google ads

Spying on competitors’ Google ads isn’t a fool’s game; it’s a strategic technique that can help you make informed marketing decisions. By scrutinizing your competitors’ ads, you can understand their strategies, identify the keywords they’re targeting and determine which offers they’re promoting. It’s a way of gaining valuable insight into what’s working in your market.

What’s more, by learning how to check competitors’ Google ads, you can spot gaps in their strategies. This gives you an opportunity to stand out by offering something different or better. Finally, ad spying allows you to stay up to date with market trends and respond quickly to competitive developments.

How to see your competitors' Google ads?

how to spy on google ads

Find competitors google ads may seem like a daunting task, but with the right tools and methods, it’s quite achievable. See how spying on your competitors’ Google ads can give you a significant competitive edge.

The first step in this process is to identify who your competitors are. Once you know who they are, you can start actively searching for their ads on Google.

The simplest method is to do a Google search for the products or services you offer and see what ads appear. You can also use specific tools to spy on your competitors’ Google ads, which offer a more in-depth analysis. We’ll explore ten such tools in the following sections.

Google Ads Account: The first step in finding competitors' Google ads

Google Ads Accounthow to spy on google ads

Google Ads is often where many businesses start when looking to see their competitors’ ads. Thanks to its Auction Insights tool, you can easily identify competitors bidding on the same lucrative keywords as you. 

This can be a good starting point for understanding how your competitors target their advertising, and how to spy on those competitors’ Google ads.

iSpionage: A more in-depth way to check competitors' Google ads

how to spy on google ads iSpionage

iSpionage is a valuable resource for those wondering how to check competitors’ Google ads. It lets you search for competitor websites and ads, check their PPC tools and see how effective their ad copy is. Plus, it alerts you to any profitable keywords you may be missing that your competitors may be using.

SimilarWeb: The web traffic detective

SimilarWeb how to spy on google ads

If you want to decipher the mystery of your competitors’ traffic sources, SimilarWeb is the tool to use. It allows you to determine which channels and platforms your competitors are using to generate traffic, and where those sources are coming from. It’s like having a private detective dedicated to monitoring your competitors’ traffic.



SpyFu is a popular solution for those looking to see their competitors’ Google ads. It offers an intuitive user interface, making it a pleasure to use for beginners. One of its most interesting aspects is the Competitor Kombat Venn diagram, which shows the keywords most used by your competitors, and on which you might be missing out.



Ahrefs is the SEO explorer’s guide. It lets you discover your competitors’ landing pages, the look of their Google Ads campaigns, the keywords they’re bidding on and more. It’s like having an SEO compass pointing to your competitors’ uncharted territories.



You can also use SEMrush to spy on your competitors’ Google ads. As well as uncovering your competitors’ keywords, it helps you identify the best pages on your competitors’ websites. You’ll be able to analyze these pages and see what elements they’re putting forward that are enabling them to achieve good results, whether in organic or paid advertising.

Serpstat: How to find competitors google ads ?


Serpstat is a spy tool that lets you see the CPC of every keyword you use, and gives you relevant contextual information about the keywords used by other domains on Google. In short, the application allows you to answer the question “how to spy on Google ads?”.

Using Serpstat, you can find competitors’ Google ads and identify ranking opportunities for your own business.



AdBeat is the code translator that deciphers the secret strategies your competitors use for their ads. It provides trend information on every social media platform and reveals how much each advertiser is spending with publishers. It’s like having a decoder for your competitors’ advertising strategy.

How to Spy on Google Ads with Sensor Tower

If you’re looking to understand where and how competitors are getting traffic for their ads, Sensor Tower is a tool to consider. It gives you in-depth details on specific ad placements, helping you understand how to see your competitors’ Google ads and the channels that drive traffic.

Anstrex: How to check competitors' Google ads in depth

Anstrex: How to check competitors' Google ads in depth

The name Anstrex comes from a combination of the first letters of the words “analyze”, “strategy” and “execute”. This creative tool lets you see ad networks with an easy-to-understand user interface, even for beginners.

It provides unrivalled data from millions of ads across thousands of publishers and advertisers worldwide. Using Anstrex, you can check competitors’ Google ads with unrivalled accuracy. Anstrex offers a two-day free trial, so why not give this tool a chance to boost your advertising strategy.


Spying on your competitors’ Google ads is a powerful strategy for improving your own marketing. Not only does it allow you to understand what your competitors are doing, but it also gives you the opportunity to fill in the gaps and stand out in the market. 

Throughout this article we’ve provided you with the best applications for finding out how to spy on your competitors’ Google ads.

With the right tools at your disposal, you can start this spying mission today and get a head start on your competitors. Remember: knowledge is power.


What tools should I consider for spying on Google ads?

There are several tools you can use to spy on Google ads, including :

  • Google Ads Account
  • iSpionage
  • SimilarWeb
  • SpyFu
  • Ahrefs
  • SEMrush
  • Serpstat
  • AdBeat
  • Sensor Tower
  • Anstrex

How can you spy on your competitors' Google ads?

You can use specific tools such as Google Ads Account or iSpionage to see your competitors’ ads, keyword strategy and other relevant information.

There’s plenty of other software to help you find out how to spy on your competitors’ Google ads.

How can I see a company's Google ads?

To find out how to view a company’s Google ads and analyze their advertising strategy, you can use tools like SimilarWeb or Anstrex.

Why is it important to monitor your competitors' Google ads?

By monitoring your competitors’ Google ads, you can understand their strategy, identify the keywords they’re targeting, and adapt your own strategy to stay competitive.

How can I use Google Ad monitoring tools effectively?

The key is to make sure you understand how to use each tool, perform regular analyses, and use the information gathered to continually improve and optimize your own advertising campaigns.

How do I find competitors Google ads?

To find competitors’ Google ads, you can use competitor analysis tools such as SEMrush or SpyFu, which will provide you with detailed information on the ads your competitors are running on Google.

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