While some claim that winning products are pure invention and that only marketing matters to sell effectively, others argue that they are the key to success in Dropshipping. Personally, we are convinced that the choice of products is crucial for the success of an e-commerce store. It is therefore necessary to offer the right virtual product to be able to sell it easily, especially if it is your first sales on the Internet.
Similarly, many beginners make the mistake of creating a store, spending a huge amount of time on store design and product promotion and neglect the key point of a profitable store: The selection of their winning dropshipping products. So, how to find winning products for dropshipping ?
In this article, we are going to look in detail at how to find winning products for Dropshipping. We will discuss the top 5 most effective product search methods and most importantly the best tools for finding winning products that you can use for your search.
What is a winning product?
Let’s first recall that the term “winning product” is a term particular to dropshipping. It refers to a product that has a high potential to grab the attention of prospects and sells very easily.
A winning product Dropshipping is therefore by definition a profitable, original and highly prized product that sells by the thousands in a short period of time on an online sales site. The nuance to be made here is not to confuse the popularity of a sought-after product with the fact that it sells easily. Another important factor is to know if the ideal product to sell is not saturated.
Here are some characteristics of winners:
The 5 keys of a Winning Product
First of all, remember that the term “winner product” is a term specific to dropshipping. It alludes to a product that has a high potential to hold the attention of customers and sells very easily.
Here are the 5 key features that a winning product should have (we will come back to each feature in detail below).
As a dropshipper, it is important to stand out from your competitors. One way to do this is to put forward good and original products that your target customer may not have in their immediate surroundings. Your dropshipping winning products should be useful, unique, and above all catch the attention of your potential customers.
Various means of promotion
To accelerate the promotion of certain products on a website, some merchants, or wholesalers opt for advertising (Facebook, Google AdWords, Instagram, Tiktok, Snapchat…). Thus, by respecting the advertising practices on the various, they manage to easily reach their target audience and sell their products on the internet.
An important information to know here is that not all products are eligible for advertising campaigns. So before you decide on a product, make sure you check this point to avoid any unpleasant surprises. The winning dropshipping products must be able to be promoted or sold on the net easily.
The “Wow” effect should be sought after when it comes to finding a winning product or a product that sells. This type of product with a surprise effect on customers is a record breaker in online sales.
Indeed, these are virtual products that immediately attract the attention of the customer and do not leave him indifferent. If you have no idea how to identify such products, just take the example of the advertisements you have seen and which automatically made you click on them.
A product that solves a problem
If a product makes people’s lives easier, its marketing is an opportunity to be seized immediately. However, you have to be very careful during your research and especially try to check if the product to be commercialized is still trendy and if there are not enough suppliers of the product.
A serious supplier
Another very important point to consider is the type of dropshipping supplier you have available. Is it serious and able to deliver on time? Does its product meet the conditions listed to customers. You need to learn about your supplier to avoid unnecessary problems. To launch a store on Shopify, Woocommerce and others, you need to take this step first before thinking about how to market your products. By considering all the features listed above, you can find the best product to sell to make money.
You can also take a look at this article where we discuss in more detail the features of dropshipping winning products with product examples. In the next article, we will see how to find winning products for dropshipping.
How to find winning products for dropshipping?
Every dropshipper or e-tailer has already asked how to find winning products for dropshipping. Here, we will go through the top 5 methods to find the products that work.
- Search with AliExpress dropshipping Center;
- Social network search methods;
- The use of adspy tools;
- Spying on dropshipping stores;
- Use Google Trends.
Let’s start with the first method to find winning dropshipping products.
Search with AliExpress Dropshipping Center
AliExpress is a subsidiary platform of Alibaba that offers you advantages. It is a real gold mine if you are Dropshippers. Every day, you will see millions of the most purchased and high potential products. AliExpress Dropshipping Center is the best place you can visit to find the best products in the market. The platform also does the best seller ranking. It is a central service that presents you the ease of doing your Dropshipping business on AliExpress. AliExpress Dropshipping Center analyzes the power of each product for you. Then, it helps you in searching for authentic and reliable drop shipping suppliers. And hold on, it’s free!
The AliExpress Dropshipping Center is therefore one of the best tools to find winning products, as it allows you not only to search for products, but also to analyze the orders as well as the reliability of the suppliers.
We have written a special article on AliExpress winning products. Feel free to check it out to learn more about how to find a winning dropshipping product on AliExpress.
Social network search methods
Facebook product search is one of the most widely used methods of finding winning Dropshipping products. It simply involves observing the ads on your Facebook News Feed. The objective here is to look for ads that count the most interactions. The drawback of this method is that it only offers a tiny amount of the ads present on Facebook.
Indeed, Facebook has taken care to edit a portrait of its users. Their gender, their age, their preferences, their passions, etc. When we browse our News Feed, we are targeted by ads that match this portrait.
The objective of Facebook ads algorithms is to make us buy products by presenting us with high potential products that meet our needs.
Indeed, so we are targeted by a tiny fraction of the thousands of ads posted on social networks every day.
Generally speaking, searching for winning products on Facebook is time-consuming and inefficient, nevertheless, it is still possible to find your winner on Facebook! If you want to know more, we have written a full article on how to find a winning product in dropshipping on Facebook.
Just like Facebook, TikTok is also a trending social network on which thousands of products are posted every day. Thus, with a good product search strategy, one can easily find the best products on TikTok.
There are mainly two methods to find winning product ideas on TikTok. You can either use hashtags or use the best tools to find winning products also called Adspy tools.
Indeed, the hashtag product search method is the traditional method, and it involves searching for products using hashtags. It is very similar to the product search by keyword method on Facebook.
Feel free to read this article to learn how to find winning products for dropshipping on TikTok.
Instagram is the network that is best known for influencer marketing. If you want to make influencer marketing your main marketing strategy, Instagram is the platform where you can find winning products very quickly.
The development of this marketing strategy on the network allows many e-commerce brands to always increase their audience by using the visibility of influencers.
Indeed, it can be very smart to find the winning product on this social network. Based on the characteristics of the dropshipping winning products we saw above, you can find niche products with high potential on the social network.
For example, you can use the keyword or hashtag search method or the news feed scrolling method. Here is a complete article on the ultimate winning product search methods on Instagram.
Other social networks
Finding a winning product isn’t just limited to Facebook, Instagram, and TikTok. In fact, we’ve written articles on how to find winning products for dropshipping on Snapchat and Pinterest.
Indeed, Snapchat is the social network with the most engaging audience. The network’s augmented reality feature allows users to try products virtually before making a purchase. This greatly increases the conversion rate of advertisements on this marketplace.
Similarly, Pinterest has started to attract the attention of advertisers, who have noticed that the platform’s audience is relatively made up of older people. Therefore, the buying power is higher than on other social networks.
It would therefore be wise to take a look at these networks when searching for a product.
The use of adspy tools
As we mentioned above, it is quite difficult to spy on social media ads manually. That’s why you need to make use of Ads spy tools or the best tools to find profitable dropshipping products. These tools also allow you to quickly find the current winning dropshipping products.
How does a winning product search tool work?
In reality, a spy tool is a social media ad sourcing software. The tool spies on ads on social networks and stores all the information in them. This information is made available to users who use it to find products sold in the trade.
By using these ad spy tools, you develop specific searches to find ads that interest you (you can target profitable niches or a specific audience, for example). You will then have access to a database of tens of millions of ads to find your winning product to sell on the internet.
Several adspy tools are available on the market. Among the best of all, we can mention Dropispy, Minea.
Dropispy is one of the best tools to find winning products on Facebook that has a large volume of general and e-commerce ads, then a very wide variety of filters and sorting of ads.
To make it easier for its users to search for products, the makers of Dropispy have thought of putting in filters that allow you to optimize your searches according to your needs. Indeed, on Dropispy, it is possible to search for ads based on keywords, Facebook pages, engagement, time period and many other criteria.
In addition to searching for a product, Dropispy also allows you to spy on your competitors’ stores. It is a complete tool that will allow you to have a global view on the performance of your competitors’ products and even stores.
With the store spy tool, you can have relevant data on the performance of a store, its number of visits and even the source of its traffic. All this will allow you to confirm or deny the potentiality of the products that the store offers.
Dropispy is the perfect tool for beginners, as it has a free plan that you can already use to generate winning products online. We even classify it as a free winning product finder.
Start your Winning Products Search Now on Dropispy 🚀
Do you want to find the best winning products on social networks like Facebook? Try Dropispy, the most effective solution with the largest database of Facebook e-commerce ads
Minea is the perfect alternative to Dropispy. It is also a product search tool, but with a slightly wider scope. Minea spies on advertisements from several social networks like Facebook, Instagram, TikTok, and even Pinterest.
Minea is much more for those who already have experience in the market and want to expand the promotion of their products on other social networks. Minea will allow you to see what is being done on other social networks in real-time so that you know how to position yourself.
On Minea’s app, you’ll get several databases. Each database or ad library is for ads collected from a specific social network. So you have the database from Facebook, Instagram, TikTok, and even Pinterest.
Minea also has filters that you can use to optimize your searches to suit your needs. Like Dropispy, you can also use Minea to spy on your competitors’ stores.
Moreover, Minea also allows you to spy on your competitors’ marketing strategies. You can therefore spy on your competitors’ product placements and influencers. Minea is an all-in-one tool for those who already have experience in the market.
Spy on the best online stores in the world
Spying on the best stores on social media is fascinating when it is done by using spy tools. What could be more effective than spying on your competitors’ stores to find a winning product? This is one of the main things to do before you even create your store. In addition to being able to steal their products, you can also get inspired by the writing style of their product sheets to improve your product or sales page.
On the market, several tools are available for spying on online stores. For example, you can use Dropispy, Minea, or even Similar Web which is an extension you can install on your browser.
We have written an article on how to spy on the best Dropshipping stores. Feel free to check it out to learn more about how to spy on online retail stores.
Using Google Trends
The final method of finding winning products that we will look at in this article is using Google’s tool, Google Trends. Simply put, it’s a tool that allows you to monitor the trend of a product, keyword or business niche.
In other words, the tool helps you to see the popularity of a keyword, a query in the search engine. In dropshipping, it is very important to know the trend of a niche before you start selling the products of this niche, because even if you offer the right product, but not at the right time, you will have trouble positioning yourself. Imagine wanting to sell coats against the cold in summer.
That’s why it’s essential to be sure of the upward trend of a niche or a keyword before starting to promote the products of this niche.
Another advantage is that the tool provides you with vital information such as: related queries or topics, location, consumer behavior over time (up or down trend).
Let’s take a case study on how you can identify a niche or keyword trend with Google Trends.
Let’s assume that you want to sell beauty or cosmetic products, especially “Makeup” products. By searching for the keyword on Google Trends, we can clearly see over the last 12 months, the peak period of this keyword. This will simply mean that this period is the best time to launch makeup products.
By going a little further down the same page, you can see the different topics and queries associated with the term you searched for. It is also a way to discover the keywords that you can associate to the perfect product for a better positioning on search engines.
How to find winning products for dropshipping - Conclusion
How to find winning products for dropshipping?
In this article, we have tried to provide some answers to this question by discussing the 5 best methods to find winning product ideas from Dropshipping. You are free to choose the winning product search method that best suits your business.
However, searching for products through product search tools is still the best method to find dropshipping winning products. If you are a beginner and don’t have enough money to invest in expensive tools, we recommend using Dropispy. It is an almost free tool to find the current winning dropshipping products.
Frequently asked questions
What is a winning product?
A winning product is a product that can be sold easily on a store without big web marketing efforts. It must solve a problem for the user or create a particular attraction that leads to an emotional purchase.
How to find a winning product on AliExpress?
There are several methods to search for AliExpress winning products. You can find a range of winning products on AliExpress among the platform’s bestsellers, or by doing a specific analysis of a product’s trend. It is recommended to use the AliExpress Dropshipping Center tool for more advanced results.
What is AliExpress Dropshipping Center?
AliExpress Dropshipping Center is a tool created by AliExpress to facilitate product research for dropshippers and e-tailers. With AliExpress Dropshipping Center, you can, for example, analyze a product and follow its trend.
How to find winning products for dropshipping?
You can find a winning product by using social networks or product search tools (Adspy tool). Searching for products through social networks is free, time-consuming, and tedious. On the other hand, for a subscription fee of a few euros, you can use a spy tool (Dropispy or Minea) that allows you to find winning products very quickly from the best dropshipping suppliers.
What is the best Adspy tool?
Among all the winning product search tools, we can only recommend Dropipsy and Minea because of their very advanced features. Moreover, they are ergonomic.
Dropispy specializes in spying on Facebook ads and online stores. On the other hand, Minea is a more comprehensive tool that collects advertisements on several social networks (Facebook, Instagram, Pinterest, Snapchat, TikTok).